TAM

$524.73 billion

TAM defined as the global content-marketing market (software + services) because the product combines a persona-driven content platform (AI persona cloning / content operating system) with managed content engineering (forward-deployed content engineers). Mordor Intelligence estimates the global content marketing market at USD 524.73 billion (2025) and reports the market structure with ~60.37% software and ~39.63% services, which matches the product’s combined software+managed-services positioning. Additional context: the digital content-creation/tools segment (the software subset the product targets) is measured separately by market research firms (IMARC estimates the digital content creation market at about USD 18.90 billion in 2024), which sits inside the software slice of the larger content-marketing TAM.

• mordorintelligence.com
• imarcgroup.com

SAM

$64.3 billion

SAM defined as the portion of TAM realistically addressable by a persona-driven content operating system + managed content-engineering service sold to B2B service firms that operate and generate pipeline on professional networking platforms (LinkedIn et al.). Calculation and assumptions: (1) Start with global TAM = USD 524.73B. (2) Apply North America regional share (Mordor: 40.83%) to focus on the initial / highest-value market: 524.73B * 40.83% ≈ USD 214.25B (North America content market). (3) Focus further on B2B service firms and professional-network-focused programs. Content Marketing Institute and other surveys show LinkedIn dominates B2B distribution (e.g., a large majority of B2B marketers say LinkedIn delivers the best value), indicating a concentrated spend pool on professional-network content programs. (4) Apply a conservative, explicit structural assumption that B2B service firms and professional-network-focused programs represent ~30% of North America’s content-marketing spend (assumption justified by LinkedIn’s centrality for B2B, the sizable North American market, and evidence that many B2B teams run substantial content programs; see survey data on content-budget sizes). That yields SAM ≈ 214.25B * 30% ≈ USD 64.3B. Note: the 30% figure is a modeling assumption (conservative midpoint). Sensitivity: 20% -> ≈ USD 42.9B; 40% -> ≈ USD 85.7B.

• mordorintelligence.com
• contentmarketinginstitute.com
• businesswire.com

SOM

$321 million

SOM defined as a realistic near-term revenue target the startup could capture with a focused go-to-market directed at mid-market & enterprise B2B service accounts (named-account selling on professional networks) over a 3–5 year horizon. Top‑down (percent-capture) approach: capture 0.5% of the SAM (a conservative early-to-growth-stage penetration rate for a specialist managed-service + platform vendor) => 0.5% * USD 64.3B ≈ USD 321M. (0.5% chosen to reflect the combination of heavy sales motion, account-level onboarding, and competition in martech/agency services.) Bottom-up illustrative check: acquiring ~6,400 customers at an average ARR of ~$50k would produce ~USD 320M ARR (6,400 * $50k ≈ $320M); alternatively 3,200 customers at $100k ARR. This bottom-up is consistent with the pool of LinkedIn-active B2B firms and survey evidence that many B2B marketing teams run content budgets in the $500k–$5M range (a source of potential buyers for higher-ACV offerings). The SOM value is intentionally conservative; upside scenarios (1%+ capture of SAM) would scale towards USD ~643M+ within five years if adoption and average contract values are higher.

• mordorintelligence.com
• contentmarketinginstitute.com
• businesswire.com
• socialmediatoday.com