TAM

$398.78 billion

Top‑down definition: total global corporate training market (all employer spend on employee training and development) is used as the Total Addressable Market because neurofeedback‑based workplace focus training competes for corporate L&D budgets across industries. Source selection and rationale: The Business Research Company (TBRC) estimates the global corporate training market at approximately $398.78 billion (2024); this figure is used as the TAM because it represents the full pool of organizational training dollars that a workplace training product could, in theory, address. For context and to show the digital/software addressable subsegment, Grand View Research estimates the global corporate e‑learning market at ~$104.32 billion (2024) — supporting the proposition that a software / algorithmic cognitive training product has a large and growing digitally addressable opportunity. This TAM is a theoretical maximum (100% adoption of all corporate training spending) and is provided to show scale; actual serviceable and obtainable shares are calculated below.

• thebusinessresearchcompany.com
• grandviewresearch.com

SAM

$6.61 billion

Serviceable Addressable Market (SAM) is defined as the portion of the corporate training TAM that the product (neurofeedback‑rooted workplace focus training) can directly address today: budgets for safety‑critical training, corporate cognitive assessment & training, and enterprise neurofeedback/brain‑training systems used to boost sustained attention and reduce human error. Components and calculation (conservative, non‑overlapping aggregation): 1) Workplace safety / HSE training market (global) ≈ $4.30 billion (2024 estimate, Verified Market Research) — captures compliance and error‑reduction training in high‑stakes industries; 2) Corporate share of the cognitive assessment & training market: Global Cognitive Assessment & Training market ≈ $5.38 billion (2024, Global Growth Insights) with the report noting ~19% corporate application share → corporate cognitive training ≈ $1.02 billion (0.19 * $5.38B); 3) Neurofeedback systems market (enterprise/clinical devices and systems used for training/performance) ≈ $1.29 billion (2024, StraitsResearch). Sum (rounded) = $4.30B + $1.02B + $1.29B = $6.61B. This SAM intentionally excludes unrelated L&D categories (e.g., broad leadership or sales training) to avoid overstating the addressable spending for neurofeedback/attention‑specific interventions.

• verifiedmarketresearch.com
• globalgrowthinsights.com
• straitsresearch.com

SOM

$66.1 million

Serviceable Obtainable Market (SOM) is a conservative near‑to‑mid term commercial target based on achievable penetration of the SAM in early scaling (3–5 year) sales scenarios. Assumption and calculation: an achievable early penetration of 1% of the SAM is used as a conservative baseline for planning. 1% * $6.61B (SAM) = $66.1M. Illustrative bottom‑up equivalents that produce roughly the same SOM (examples to show plausibility): • 200 enterprise deals × $330k ACV = $66M (example: ~10,000 seats at $33/seat/year or fewer seats at higher per‑seat pricing plus services); • 600 customers × $110k ACV = $66M; • 3,000 mid‑market customers × $22k ACV = $66M. Rationale for ACV ranges: ATD (State of the Industry benchmarking) reports average direct learning expenditure per employee ≈ $1,283 (2023 average) and ≈ $734 for large organizations, indicating that reallocating a modest share of existing L&D budgets toward a focused, measurable attention‑training program supports the ACV scenarios above. The 1% capture is a planning‑stage, conservative assumption (not a forecast) intended to reflect enterprise sales cycles, pilot validation requirements in safety‑critical industries, and the likely need for proof‑of‑impact before broad procurement.

• td.org
• verifiedmarketresearch.com
• globalgrowthinsights.com
• straitsresearch.com