TAM

$104.4 billion (2025, composite top‑down estimate)

Top‑down composite TAM constructed by summing adjacent market segments that the described connectivity cloud directly participates in (secure connectivity + hybrid edge data plane + control plane software + API security + observability + application delivery). Component inputs and method: - Edge computing (infrastructure + software + services): MarketsandMarkets reports a base of USD 53.6B in 2023 and a 15.7% CAGR to 2028; extrapolating to 2025 (53.6 × 1.157^2) => ≈ USD 71.8B (used as 2025 edge market proxy). Source used for base and CAGR and component segmentation. - SASE (Secure Access Service Edge): MarketsandMarkets projects USD 15.52B for 2025 (SASE is primarily a software/SaaS networking+security layer relevant to connectivity clouds). - API security: MarketsandMarkets reports USD 744M (2023) with a 32.5% CAGR to 2028; extrapolated to 2025 using that CAGR => ≈ USD 1.31B. - APM / observability: third‑party market research estimates the global APM/observability market at roughly USD 9.5B (recent industry estimates; used as the observability/telemetry component relevant to the platform). - Load balancer / application delivery (ADC) & cloud load balancing: market research places this market near USD 5.06B in 2025 (used for the application acceleration proxy/ADC component). - Machine‑identity / digital certificate & credential management (non‑human identity): market estimates ~USD 1.2B (2024/2025). Summation (rounded): 71.8 + 15.52 + 1.31 + 9.5 + 5.06 + 1.2 = USD 104.4B (composite TAM used here, 2025 scale). Notes and caveats: this is a top‑down composite across adjacent published markets selected to match the product’s capabilities (edge data plane + hosted control plane, identity for non‑human identities, traffic/policy controls, API security, observability, IaC/automation). Some overlap between segments is possible (for example, SASE and API/security segments can touch the same flows); no additional overlap deduction was applied to avoid under‑sizing the combined opportunity. Applying a conservative 10% overlap adjustment would lower the composite to ~USD 94.0B. All component numbers and growth rates are taken from the referenced market reports and extrapolated where noted (extrapolations are explicitly described above).

• marketsandmarkets.com
• globenewswire.com
• globenewswire.com
• giiresearch.com
• strategicmarketresearch.com
• verifiedmarketreports.com

SAM

$58.8 billion (2025, software/services slice of the TAM relevant to a self‑hosted edge data plane + hosted control plane product)

SAM (Serviceable Addressable Market) estimated as the portion of the TAM that is addressable by the platform’s software/control‑plane, security, API and observability capabilities (i.e., software and services spend within the composite markets). Rationale and per‑segment treatment (conservative assumptions to avoid double counting): - Edge computing: only the software + managed services portion is addressable for a software control plane and orchestration/productized connectivity — conservatively assumed at 40% of the 2025 edge value (40% × USD 71.8B = USD 28.72B). MarketsandMarkets separates edge into hardware, software and services components (justifying treating software/services separately). - SASE: treated as fully addressable (SaaS/security platform spend) => USD 15.52B. - API security: fully addressable (software platforms and services) => USD 1.31B (extrapolated 2025). - APM / observability: fully addressable (software telemetry/observability budgets) => USD 9.5B (industry APM/observability estimate). - Load balancer / ADC: adopted split between hardware appliances and cloud/software load balancing; conservatively assume 50% is software/cloud addressable to the platform’s proxy/edge delivery capability => 0.5 × USD 5.06B = USD 2.53B. (cloud load balancer growth and software migration trends support significant cloud/software share). - Machine identity / certificate management: fully addressable (software) => USD 1.2B. SAM arithmetic: 28.72 + 15.52 + 1.31 + 9.5 + 2.53 + 1.2 = USD 58.8B (rounded). Assumptions and sensitivities: the software/services percentages (40% for edge, 50% for load balancing) are conservative, chosen because edge includes a large hardware footprint and ADC/load balancing still contains appliance sales; if software/services shares are larger (cloud/edge software adoption accelerates), SAM would grow proportionally. This SAM represents the near‑to‑medium term addressable spend the platform could realistically target (platform subscriptions, managed control plane fees, professional services, and API/IaC automation revenue).

• marketresearch.com
• globenewswire.com
• marketsandmarkets.com
• giiresearch.com
• futuremarketinsights.com
• verifiedmarketreports.com

SOM

$294 million (near‑term obtainable revenue / ARR target; ~0.5% of SAM, 3–5 year horizon, conservative)

Serviceable Obtainable Market (SOM) calculated as a conservative near‑term penetration of the SAM for an early‑stage enterprise connectivity/security platform with a hybrid (self‑hosted data plane + hosted control plane) model. Calculation: 0.5% × USD 58.8B (SAM) = USD 294M. Rationale: investor and founder guidance for enterprise SaaS market sizing commonly recommends a bottom‑up SOM that is a small, defendable percent of SAM for the first 1–5 years (guidance literature often cites initial target ranges around ~1–5% in early years for niche SaaS products; given long enterprise sales cycles, hybrid on‑prem requirements, and competition from incumbents, a conservative 0.5% near‑term capture is used here). The SOM figure is intended as a realistic, defendable near‑term ARR/revenue target rather than an optimistic long‑term share of the market. Sensitivity: if the go‑to‑market and channel approach targets only North America initially (roughly 30–40% of global enterprise spend depending on segment), the SOM for the initial geography would be proportionally smaller; conversely, an aggressive 1% capture of SAM would imply ≈ USD 588M. The SOM number should be refined with bottom‑up customer counts, pricing/ACV assumptions and pilot conversion rates for a specific GTM plan.

• startupsparks.com
• viktori.co
• marketresearch.com
• globenewswire.com
• marketsandmarkets.com