TAM

$11.58 billion (global conversational AI market, 2024)

TAM is defined as the global conversational-AI market because Violet’s core functionality (voice-based, multilingual conversational answering, booking and confirmation workflows) competes directly in the conversational-AI / virtual-assistant space (voice + chat + virtual agents + contact-centre automation). Grand View Research estimates the global conversational AI market at about $11.58 billion in 2024; MarketsandMarkets provides corroborating large-market forecasts for conversational AI/voice bots. Using the global conversational-AI figure gives a market ceiling for all use-cases Violet could address (retail, banking, travel, hospitality, etc.), then the hotel-specific slices are estimated under SAM.

• grandviewresearch.com
• marketsandmarkets.com
• prnewswire.com

SAM

$315 million (estimated voice-enabled travel & hospitality AI market, 2024)

SAM is the portion of the TAM addressable by travel & hospitality and, more narrowly, by voice-enabled hotel automation. The Business Research Company reports the travel & hospitality AI market at roughly $0.85 billion in 2024. To isolate the voice/telephony slice (the direct addressable segment for a voice concierge that handles calls end-to-end), a voicebots / voice-AI proxy was applied: market estimates put global voicebot/voice-AI activity at about $4.3 billion in 2024 versus the $11.58 billion conversational-AI total, implying voice comprises ~37% of conversational AI. Applying that voice-share to the $0.85B travel & hospitality AI figure yields: 0.85B * 0.371 ≈ $315M. That figure is presented as the serviceable addressable market for hotel-focused voice/telephony AI in 2024 (conservative, verticalised SAM).

• thebusinessresearchcompany.com
• market.us
• grandviewresearch.com

SOM

$15.8 million (approx.; obtainable five‑year target ≈ 5% of SAM)

SOM (serviceable obtainable market) is estimated as a realistic early‑scale capture of the voice-enabled hospitality SAM. Using a conservative scenario of capturing 5% of the $315M voice‑enabled travel & hospitality SAM produces 0.05 * $315M = $15.75M (~$15.8M). The 5% assumption is a plausible early-scaler target for a differentiated voice-first hotel product that integrates with PMS and phone systems and can demonstrate measurable labor savings and booking capture (drivers of adoption). For commercial intuition, $15.75M of ARR equates to roughly 10,500 hotel properties at an illustrative price of $1,500/property/year (15,750,000 / 1,500 ≈ 10,500). That scale is feasible against the global hotel base (industry data: 700k+ hotels with 10+ rooms and ~18+ million guest rooms worldwide) and the strong incentive for automation because hotel labor is a major operating cost (labour ~31–32% of revenue in industry surveys), both of which support the achievability of a multi‑million dollar SOM if go‑to‑market execution, integrations and product/brand fit succeed. This SOM is presented as an early‑scale (multi‑year) revenue target rather than an immediate run‑rate; outcomes will vary with pricing model, channel strategy (direct sales, brand deals, franchise rollouts), and regional focus.

• thebusinessresearchcompany.com
• market.us
• hospitalityinsights.ehl.edu
• cbre.com