TAM

$2.72 billion

Method and assumptions (annual revenue, Japan): 1) Base flexible-workspace market (coworking + serviced offices + dedicated desks): Cognitive Market Research estimates Japan's flexible/flexible-workspace market at approximately USD 2.14684 billion (2025 estimate). This forms the primary market the product targets (memberships, hot/desks, private suites). 2) Add corporate events / hackathon-accessible portion of the MICE/meetings market: Japan's MICE market is reported at roughly USD 37.2 billion (2024). A conservative, serviceable slice for collaborative corporate innovation events, offsite hackathons and community impact programs is estimated at ~1% of MICE => ~USD 0.372 billion. This bucket represents corporate-sponsored hackathons, offsite team-innovation budgets and B2B event revenue that the network could capture. 3) Add a conservative workation/experiential-programs bucket (~USD 0.20 billion) to cover revenue from structured workation packages, local-government-funded pilots, paid community projects and hospitality partnerships that the network will operate or mediate (MLIT and Japan Workation Association activity shows active government & regional promotion). Calculation: USD 2.14684B (flexible workspace) + USD 0.372B (1% of MICE for hackathons/events) + USD 0.20B (workation/experiential programs) = USD 2.71884B → rounded to USD 2.72 billion. Notes on scope & conservatism: figures are annual revenue-level estimates for the combined addressable categories (flexible workspace + corporate event/hackathon services + workation/experience programming) and are intentionally conservative on event/workation slices to avoid double-counting with broader MICE/tourism and to reflect realistic accessible shares for a focused coworking+hackathon network.

• cognitivemarketresearch.com
• marketresearchfuture.com
• mlit.go.jp
• research.jllapsites.com
• workcation.or.jp

SAM

$680 million

Serviceable Available Market (annual revenue): definition and calculation - Definition: the portion of the TAM this startup can realistically serve given its value proposition (a Japan-wide network of curated coworking nodes + collaborative hackathons and community-driven social-impact projects, targeting urban professionals, corporate satellite teams, digital nomads, and local/regional partners). - Rationale and segmentation: corporate/professional demand forms a meaningful share of flexible workspace demand (industry estimates show corporate/professional segments ~25–30% of coworking usage). The startup’s community/hackathon focus directly addresses corporate innovation budgets, SME teams, freelancer/professional memberships, and workation program spending. Urban Tokyo demand (JLL: growing corporate satellite and flex uptake) plus active government workation pilots raise serviceability. - Calculation: apply a conservative 25% serviceability factor to the TAM (25% * USD 2.71884B ≈ USD 679.7M) → rounded to USD 680 million. Why 25% is reasonable: industry data show a material corporate/professional share of the coworking/flexible market and rising corporate satellite/workation programs (supporting capture of enterprise and event revenues). The 25% factor represents targeting the enterprise & engaged remote-worker cohorts, plus event/hackathon spend and regional program partnerships within Japan over a multi-year rollout.

• cognitivemarketresearch.com
• industryresearch.biz
• research.jllapsites.com
• office-hub.com
• mlit.go.jp

SOM

$20 million

Serviceable Obtainable Market (near-term / 3–5 year realistic capture, annual revenue): - Definition: the revenue this startup could reasonably obtain in the near term given a focused rollout (pilot cities, rural hubs, partnerships with local governments and corporate customers). - Assumption / percent method: a conservative near-term capture of ~3% of SAM is used for a realistic early-scale target (3% * USD 680M ≈ USD 20.4M). Rounded to USD 20M. - Operational interpretation: USD 20M annual revenue is achievable by a staged network (example scenarios): • 30 curated nodes averaging ≈ USD 666k / year (memberships + day passes + recurring corporate contracts + paid hackathon/event programs) → ≈ USD 20M, or • 50 smaller hybrid urban/rural nodes averaging ≈ USD 400k / year → ≈ USD 20M. - Supporting context: those per-node revenue bands align with observed desk pricing and member metrics (Office Hub listings for Tokyo show higher average desk rates; global surveys and industry reports show average membership and corporate-share dynamics), and corporate appetite for satellite/offsite innovation (JLL) plus government-subsidized workation pilots provide early-lead customers. The 3% capture is conservative for an operator that signs corporate programs, runs paid hackathons, and partners with regional tourism/workation initiatives. - Caveat: SOM is an execution-dependent projection (depends on speed of location openings, enterprise sales, and local government partnerships).

• globalcoworkingsurvey.com
• office-hub.com
• research.jllapsites.com
• industryresearch.biz
• workcation.or.jp