TAM

$329.4 billion

TAM (upper-bound) computed as the combined global revenue pools most directly relevant to a product that bundles no-code/AI app-building platform + cohort-based training for founders: (1) global e‑learning services (professional upskilling and instructor-led/cohort courses), (2) low‑code/no‑code application development platforms, and (3) no‑code AI platforms. Data used: Grand View Research estimates the global e‑learning services market at USD 299.67 billion (2024); Grand View Research estimates the low‑code application development platform market at ~USD 24.83 billion (2023 base); MarketsandMarkets (reported via public press summaries) estimates no‑code AI platforms at ~USD 4.9 billion (2024). Summing these relevant market pools produces an upper‑bound TAM = 299.67 + 24.83 + 4.90 ≈ USD 329.4 billion. This figure is presented as an upper‑bound because it intentionally aggregates distinct revenue pools (platform licenses, platform services, and paid learning services) that overlap in buyer budgets; it is not a precise ‘sum of mutually exclusive spend’ but a ceiling on the total addressable revenue relevant to a combined no‑code+AI builder + training offering.

• grandviewresearch.com
• grandviewresearch.com
• openpr.com
• grandviewresearch.com

SAM

$1.09 billion

SAM (serviceable available market) defined as annual U.S. revenue opportunity among small businesses / founders actually addressable by a 12‑week cohort + Launch Acceleration Platform product. Calculation steps and assumptions: (1) U.S. small business base = 36.2 million firms (SBA Office of Advocacy, 2025). (2) Target subsegment = conservatively 2% of U.S. small businesses (early‑stage founders, solopreneurs and small firms actively pursuing a digital/product launch or willing to invest in a no‑code app to generate recurring revenue). 36.2M * 2% = 724,000 potential buyers. (3) Assumed average price per buyer = USD 1,500 (chosen as a midpoint based on observed no‑code / cohort bootcamp pricing ranges: multiple no‑code bootcamps and cohort courses list tuition in the roughly USD 799–USD 1,990 range; higher‑touch or enterprise variants can be more expensive). Revenue SAM = 724,000 * USD 1,500 ≈ USD 1,086,000,000 → reported as USD 1.09 billion. Notes: this SAM is U.S.‑only, assumes a one‑course purchase; recurring subscription models, upsells, enterprise sales, or international expansion would materially expand SAM.

• advocacy.sba.gov
• coursereport.com
• careerkarma.com

SOM

$10.9 million

SOM (serviceable obtainable market) = plausible near‑term revenue the startup could capture from the SAM given realistic go‑to‑market execution. Assumption: capture ~1.0% of the U.S. SAM within a multi‑year scaling window (typical hypothesis for an early, well‑executed niche cohort + community product). Calculation: 1% * USD 1.086B ≈ USD 10.86M → reported as USD 10.9 million (annual revenue). Rationale and context: cohort‑based no‑code bootcamps and community platforms show wide variance in realized ARR (examples: the aggregated bootcamp tuition market is on the order of hundreds of millions annually, while successful niche communities/bootcamps have reached low‑to‑mid seven‑figure ARR before acquisitions), so 0.1%–1.0% of the SAM is a realistic achievable range depending on pricing, paid CAC, conversion and product differentiation; 1% is an illustrative, achievable target for a product that combines platform access, 1:1 mentorship, and an effective cohort funnel. Conservative / alternative scenarios: 0.1% ≈ USD 1.09M (slow growth) and 2%+ ≈ USD 21.7M (faster scale or higher prices / enterprise sales).

• careerkarma.com
• coursereport.com
• en.wikipedia.org